Brain Marbles by Kwezit Games

Privacy Policy

Last Updated: February 8, 2025

Policy Summary

This application collects some personal data from its users. The data collected is processed for the following purposes and through the following services:

📢 Advertising

AdMob: Personal Data collected includes unique device identifiers for advertising (Google Advertiser ID or IDFA) and usage data.

📊 Analytics

Internal Analytics Service: Anonymous data on user actions in the game (e.g., level progression, time spent on levels, UI interactions). The collected data is not linked to personal identifiers.

Introduction

Welcome to Brain Marbles! This Privacy Policy explains how we, Kwezit Games, collect, use, and protect information when you use our mobile game. By using Brain Marbles, you accept this Privacy Policy.

Definitions

Personal Data: Any information that directly or indirectly allows the identification of a person. In this application, personal data may include unique device identifiers for advertising (Google Advertising ID or IDFA) and usage data collected by third-party services.
Usage Data: Information collected automatically, such as device type, screen resolution, operating system, and interactions within the game.
Tracker: Any technology that enables tracking, such as cookies, unique identifiers, or embedded scripts.
Data Controller: The entity responsible for determining the purposes and means of processing data.
Google AdMob: A third-party advertising service that may collect data for targeted advertising.

Types of Data Collected

This application collects data either directly or through third-party services. The types of data collected include:

Advertising Data: Unique device identifiers for advertising (Google Advertising ID or IDFA), usage data collected by AdMob.
Analytics Data: Anonymous user interactions in the game, including level progression, UI interactions, time spent in-game.
Device and Location Data: Operating system type (Android or iOS), screen resolution, phone model, approximate country location (determined from IP, but not stored).

For complete details, please refer to Section: Personal Data and Third-Party Services and Section: Analytics Data Collection.

Personal Data and Third-Party Services

Kwezit Games does not collect or store any personal data such as names, email addresses, phone numbers, or other personally identifiable information. However, our game uses third-party services such as Google AdMob, which may collect certain personal data for advertising purposes, including device identifiers (such as Google Advertising ID or IDFA) and usage data. This data collection is managed directly by Google, and we do not have access to or control over it. Users can manage their consent preferences through Google’s Consent Management Platform.

Analytics Data Collection

To improve the game experience, we use an internal analytics system that collects anonymous usage data. This system does not store personally identifiable information. The collected data includes:

Actions performed in the game (e.g., level progression, time spent on levels, UI interactions)
Device operating system (Android or iOS)
Country (determined based on IP address, but IP is not stored)
Screen resolution and phone model

A unique identifier (GUID) is generated for each user at the first launch of the game. This identifier is not linked to any personal information, and it resets when the game is reinstalled.

Legal Basis for Processing Data

We process analytics data based on our legitimate interest in improving the game experience. This processing does not involve personal data and is limited to anonymous in-game behavior.

Data Retention and Deletion Requests

We retain analytics data for the ongoing improvement of our game. If you wish to request the deletion of all data linked to your GUID, you can contact us at kwezit.games@gmail.com and provide your GUID (available in the game settings). After deletion, if you continue to play, a new GUID will be generated, and new data will be collected.

Advertising and Consent Management

Brain Marbles uses Google AdMob for advertising. AdMob may collect certain personal data, including:

Unique device identifiers for advertising (Google Advertising ID or IDFA)
Usage data to provide personalized or non-personalized ads
Trackers that help deliver relevant ads based on user behavior

Google AdMob may also use behavioral retargeting techniques, meaning ads may be tailored to user interests based on actions taken within or outside this application. Users who want to learn more about how AdMob processes data can refer to Google's privacy policies:

We implement Google’s Consent Management Platform (CMP), allowing users to:

Refuse all data tracking ("NO CONSENT")
Accept full data tracking ("CONSENT")
Manage consent settings for specific partners ("MANAGE CONSENT")

Your consent choices are managed directly through Google’s CMP and can be modified in your device settings. We (Kwezit Games) do not have access to individual consent choices or user data.

Opting Out of Interest-Based Advertising

Users may opt out of interest-based advertising by:

Using Google’s Consent Management Platform (CMP)
- Users can change their advertising preferences directly in the game through Google’s CMP.
- For more details, see Section: Advertising and Consent Management.
Adjusting their device settings
- Users can disable interest-based ads via system settings (e.g., "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).
Using the AppChoices tool
- The Digital Advertising Alliance offers an app called AppChoices to help users manage their interest-based advertising preferences on mobile apps.

Data Security and System Logs

We take reasonable security measures to protect analytics data from unauthorized access or disclosure. The collected data is stored on secure servers located in Germany, and access is restricted to authorized personnel only.

For operational and maintenance purposes, this application and third-party services may collect system logs—files that record interactions with the application—or use other data (such as IP address) for debugging and security purposes. These logs are used solely for technical maintenance and are not linked to any personal information.

Data Sharing

All analytics data is used solely by us (Kwezit Games) and is not shared with third parties.

User Rights

Although we do not collect personal data, users have the right to:

Request deletion of analytics data associated with their GUID
Withdraw or change consent for advertising through Google’s Consent Management Platform

If you have any concerns, please contact us at kwezit.games@gmail.com.

Changes to This Privacy Policy

We may update this policy from time to time. Changes will be effective upon the next launch of the game, where users will be notified. It is advised to review this policy periodically.

Contact Information

Owner and Data Controller:

Serghei Pelin
MD-2069
Moldova
Chisinau, str. Iablocikin Ghenadie, 2

Owner contact email:

kwezit.games@gmail.com